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Why Your Business Needs A Brand Identity Package

Good branding creates an emotional connection with your customers. A strong brand can make your business be more recognizable and help your business be more successful. There are a lot of components that together define your brand, including your logo, taglines, slogan, designs, color scheme, and even your company name. But your brand is even more than those pieces, it’s the values, emotions, and status people associate with your business. Developing a brand identity is an important step for your business and one with which you will probably want some help. Safeguard by Prime knows why your business needs a brand identity package and how to help.

Complement Your Digital Marketing with a Print Strategy

You should be marketing where your customers are. And where are your customers? Of course, they are hanging out online, but they are also spending a lot of time offline as well. That’s why you need to complement your digital marketing with a print strategy. Data shows that customers respond well to a combination of digital and print marketing platforms. If you are leery that print marketing is on its way out, remember that 66% of direct mail is opened and 56% of consumers who responded to direct mail campaigns visited a company’s site or store. If you are struggling with how to combine print and digital campaigns that complement each other, we have 5 ways print and digital marketing can work together.

Tips to Drive Traffic to Your Trade Show Booth

Three things you are likely to see at a trade show? Clowns, costumes, and caricaturists. Trade shows can be a great opportunities to network and generate new leads. But between booth rental, labor costs, travel, food, hotels, and supplies, trade shows are also a big investment and everyone wants to know how to get the most for their money. In order to get the best possible return you need to drive as much traffic to your booth as possible. The key is to distinguish yourself from the competition and attract your ideal customer. That’s why we have four tips to drive traffic to your trade show booth.

Print Marketing is not Dead

If your marketing strategy doesn’t include print marketing, you are missing out. Whoever declared that print is dead couldn’t have been further from the truth. In fact, the value of print marketing cannot be underestimated. Direct mail response rates are higher than email marketing response rates. Print marketing also has a much higher engagement for users than online articles. You can even use print marketing to complement your online marketing campaigns. Print marketing should be the main component of any marketing plan. Ready to add print marketing to your strategy? Here are some ways to get started:    

4 Print Marketing Faux Pas

It’s been nearly 600 years since Johannes Gutenberg invented the printing press. That makes print marketing one of the industry’s oldest mediums. But Gutenberg might be surprised that in all that time it still isn’t a medium we have mastered. Sure, the industry has come a long way, as movable type ultimately led to the mass-production of flyers, brochures, magazines, and billboards. But, even after all these years, we often see the same mistakes slip through. Here are four print marketing faux pas and information on how to avoid these common mistakes.